“Each piece of content should be a celebration of movement.”

ABOUT THIS PROJECT

Dance Exchange

The Business

  • Leading nonprofit performing arts organization based in Takoma, MD.

  • Focused on expanding who gets to dance, where dance happens, what dance is about, and why it matters.

The Opportunity

  • Highlight upcoming fundraising initiatives, new season of classes, and current community hub members.

  • Establish new social templates and Instagram formats for optimal performance.

The Strategy

Refreshed + Repeatable

  • Incorporate Reels, Carousels, and Stories into overall social strategy.

  • Refresh social templates to reflect DX’s brand identity.

  • This resulted in a 76% increase in engagements and a 104% increase in impressions within the first month.

My Role

  • Content Direction & Execution: Led in-studio content production and video editing.

  • Platform Strategy: Built a dynamic content mix using Reels, Carousels, and Stories to support overall social goals.

  • Design & Motion Direction: Updated social templates and introduced motion across all content to elevate and modernize DX’s visual identity.

Where Strategy Meets Execution

Before

After

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