“Wedding professionals need content that is actionable, snackable, or relatable.”

ABOUT THIS PROJECT

The Knot Worldwide

The Business

  • The largest and most prominent wedding planning website and brand in the U.S.

  • Serving 45 million couples globally

The Opportunity

  • Develop social strategies that fuel growth amid changing algorithms and an post-pandemic wedding industry shifts.

  • Craft compelling content to support Demand Generation goals and campaigns.

  • Build trust and foster community with wedding professionals.

The Strategy

Audience as Co-Creators

  • Bring customers into the content to educate, entertain, and engage our social audience.

Where Data Meets Story

  • Wrap demand gen insights in creative, engaging storytelling that actually resonates.

Joy as a Growth Strategy

  • Lead with humor and celebration to build community both online and IRL.

  • Resulted in three of our top-performing posts from 2025.

The Results

  • 78% increase in Instagram engagements for our annual Real Wedding Study campaign.

  • Delivered consistent follower growth, averaging 1K new followers per month.

  • Established a content creation requirement for our Educator program, where I posted content spotlighting our audience at least 4x/month.

Where Strategy Meets Execution

Adobe Express - Still feeling all the feels from Grammy night ✨🎥- @cbstv (1).gif
Screenshot 2025-11-04 at 2.19.32 PM.png
SnapInsta.to_553665525_18533893885026990_1614314933832484760_n.jpg
SnapInsta.to_488682027_18502441102026990_3875620913509666452_n.jpg

Projects