“A strong social presence positions you as a trusted expert and authority in your field.”

ABOUT THIS PROJECT

Groundwork Consulting

Established in 2024 by award-winning educator, Dr. Shadae Harris.
Specialize in providing essential engagement strategies that are anchored in love and are crucial for effective teaching and learning.

Leverage social media to establish Dr. Shadae Harris as the nation’s foremost expert in Family Engagement as she launches her consulting firm, Groundwork Consulting.

Develop a personal brand for Dr. Harris that reflects her bold, confident, and joyful presence, leveraging Instagram and LinkedIn to expand awareness and visibility.
Build content around the following content pillars: Establish Expertise, Share Experience, Inspire Educators, Engage + Empower

Personal Brand & Social Strategy: Crafted Dr. Harris’s personal brand and end-to-end social strategy to establish her expertise while letting her bold, joyful personality shine across Instagram and LinkedIn.
Content Direction & Execution: Led all content production—from booking and directing photographers and guiding photoshoots to creating social graphics, scripting and editing video content, on-camera coaching, in-person content days, and coordinating content capture during travel.